This was the first time and it will also be the last time I buy a protein shake. I'm doing a little experiment: I'm going to drink it daily instead of only on weight lifting days. As part of the experiment, and to try to isolate the product as the sole variable, I'm going to avoid any natural foods which are very rich in proteins the best I can. The objective of this is to determine how well this replaces those natural sources of protein. Of course that protein shakes can never replace natural food but let's see how near it gets. If my performance in weight lifting maintains its normal level during this month, during which I'll be drinking the daily amount recommended on the package, then I will be convinced that it can, effectively provide proteins even though it's never as healthy and probably not as effective as natural sources of protein. Artificial supplements still have a long way to go not only in effectiveness but also when it comes to safety...
I've noticed, for example, that this particular product also provides, in its daily recommended amount, 100% of the DDR (daily recommended dose) for vitamin B6, but I've read on Wikipedia that you can get serious health issues from consuming too much vitamin B6 from food supplements. This doesn't happen if the source of the vitamin is natural food (with natural foods you can eat all you want because the vitamin itself is different from it's artificial counterpart) but only with supplements so you can easily understand why the product makers caution the buyer on not exceeding their daily recommended amount. It's easy to imagine that lots of muscle heads completely ignore that warning and aim for 90 g of protein instead of the 30 g in that recommended daily dose, inadvertently exposing themselves to hazardous conditions. It goes to show the consequences of not being well informed when one wonders into the realm of food/vitamin supplements. Given this particular scenario as a representation of the food supplements industry it becomes clear that one should have strict reservations when it comes to taking any food supplement or vitamin supplement and only do it when you can't eat real food. I've tried and I'm done with it, but as I already bought this shake and because it wasn't cheap, I will now finish it and take the chance do my little experiment.
here's also a little insight on actual protein measurements found on several of these products by an independent testing (open the link below and click where it says "here are the results" and compare the 2 columns "claimed % protein" VS "measured protein":
http://www.reddit.com/r/Fitness/comments/uva9t/big_reddit_protein_powder_measurement_results/
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1315 kcal
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Líp: 50,97g | Prot: 72,15g | Carbs : 150,64g.
Pequeno Almoço: Carrots, Granny Smith Apples, Water, Hazelnuts or Filberts Nuts, Almonds, Dried Pumpkin and Squash Seed Kernels, Blueberries, Raisins, Dried Prune, Date, Walnuts. Snacks/Outros: Whole Milk, Plain or Buttermilk Biscuits, Whole Milk, Joe Weider Joe Weider's Victory Endurance Neo Isolate Whey, Cracked Wheat Bread, Fried Egg, Chocolate Milk (Whole). mais...
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